Newtown & Chilwell Cricket Club is one of Geelong's oldest community cricket clubs, fielding teams across senior and junior divisions. When William started working with them in 2018, the club's on-field reputation wasn't matched off it. Marketing materials were outdated and there was no real social media presence, making it hard to attract new members, engage supporters or promote sponsors and events.
By 2025, the same problem had shifted to the club's website, which hadn't kept pace with the growth of the women's and junior programs.
William's initial brief was to modernise the club's brand identity and build a digital presence from the ground up. That meant a consistent visual style across print and digital channels, plus a social media strategy to engage the community, highlight achievements and support recruitment and sponsorship.
Years later, that relationship grew into a full website rebuild, restructured so men's, women's and junior cricket were represented as equal parts of one club rather than a hierarchy.
