Newtown & Chilwell Cricket Club (NCCC) is one of Geelong’s oldest community cricket clubs, fielding teams across senior and junior divisions. While the club had a strong on-field reputation, its brand presence and communication channels had not kept pace. Marketing materials were outdated and the club had no real social media footprint, making it difficult to attract new members, engage supporters or promote sponsors and events.

I was required to modernise the club’s brand identity and build a digital presence from the ground up. My focus was on developing a consistent and professional visual style across print and digital channels. Additionally, the club needed a strategy for their social media that would engage the local community, highlight club achievements and support recruitment and sponsorship.